A project portfolio with room to breathe
Twenty-five project pages, each with the brief, the site constraints and the design response, filterable by new build, renovation and development. The photography leads; the context does the selling.
CASE STUDY / ARCHITECTURE
From page four to page one, with the architecture out front.
Invilla designs award-winning custom homes across South East Queensland. Their website did not rank, did not explain the fixed-fee model and did not turn strong photography into briefed enquiries. Twelve months on, organic clicks are up 247% and the studio ranks in the top three for 44 search terms.
01 / THE CLIENTArchitecture · Website rebuild, search and content
Founded2017
StudiosBrisbane, Sunshine Coast, Hobart
ServicesArchitectural design, interiors, developments
Track record100+ homes, 8 industry awards
RecognitionMaster Builders Qld House of the Year 2023, President’s Award 2025
Reputation32+ five-star Google reviews
- +247%Organic clicksAug 2025 to Aug 2026, Search Console
- +224%Search impressionsSame twelve months, Search Console
- 44.8 →︎ 12.4Average Google positionFrom page five to page one or two
- 44Top-three rankings174 ranking keywords in total (Ahrefs, Sept 2026)
02 / THE CHALLENGEWhere things stood
Great work.
Nowhere to be found.
Invilla had everything a prospective client should want to see: a Master Builders House of the Year, national television features, a fixed-fee model and more than a hundred completed homes. Almost none of it was working online. In August 2025, three months before the new site went live, the old site averaged position 44.8 in Google, which is page five. Award-winning projects sat in a gallery with no story, the three service lines blurred into one, and the only way to start a conversation was a contact form.
The brief was to make the architecture the hero, explain how the studio thinks and charges, and turn the search demand that already existed around Queenslanders, knock-down rebuilds and building costs into enquiries that arrive with a budget and a brief.
03 / WHAT WE BUILTOn the live site today
Three clear service pathways
Architectural design, interior design and pre-development analysis each got their own page, their own process and their own next step, so a visitor with a development site does not read like a first-home renovator.
A fixed-fee project estimator
A four-step tool that takes location, budget tier, project type and style and returns a genuine quote range drawn from the studio’s own projects, plus a drafted brief. Enquiries now arrive qualified.
Awards, media and reviews made visible
A dedicated awards and media page, named Google reviews on a testimonials page and the credentials in the footer, so the proof is on the site rather than in a drawer.
A content engine built around real questions
Guides on Queenslander renovations, knock-down rebuild costs, demolition costs, natural light and luxury house plans, written for the questions Brisbane owners actually type into Google.
Technical foundations
A fast, self-hosted Next.js site with structured data, a clean sitemap, service-area pages and Search Console wired up from day one, so every change can be measured.
04 / THE RESULTSMonth by month
What changed,
and when.
| Month | Organic clicks |
|---|---|
| May 2025 | 100 |
| Jun 2025 | 65 |
| Jul 2025 | 82 |
| Aug 2025 | 119 |
| Sep 2025 | 100 |
| Oct 2025 | 119 |
| Nov 2025 | 147 |
| Dec 2025 | 112 |
| Jan 2026 | 176 |
| Feb 2026 | 183 |
| Mar 2026 | 213 |
| Apr 2026 | 194 |
| May 2026 | 225 |
| Jun 2026 | 242 |
| Jul 2026 | 329 |
| Aug 2026 | 415 |
Source: Google Search Console, organic clicks per calendar month, indexed so the first month shown equals 100.
WHERE IT RANKS NOW
| Search query | Avg. position |
|---|---|
| knock down rebuild cost calculator | 3.7 |
| modern queenslander house | 4.2 |
| luxury house plans australia | 4.5 |
| modern queenslander style homes | 4.9 |
| queenslander renovations before and after | 5.3 |
| clerestory windows | 9.1 |
Three months to 5 September 2026 for page and query data. Positions are Google Search Console averages for Australia.
CITED BY AI SEARCH
When people ask ChatGPT, Google or Perplexity,
the answers point to Invilla.
The same guides that rank in Google are being pulled into AI-generated answers. That is a second front door most builders and architects do not have yet.
Source: Ahrefs AI citations, September 2026. Counts citation links to the site in generated answers, and distinct pages cited.
198citations across 33 pages
- Google AI Mode38
- Google AI Overviews37
- Perplexity17
- Copilot17
- Gemini14
- ChatGPT13
IN THE CLIENT’S WORDS
“The result, more time and less stress.”
Joseph Verrills and Michael JohnstonDirectors, Invilla Architecture
THE TAKEAWAY
Awards do not rank. Answers do.
Invilla’s photography earned attention for years. What changed the numbers was giving that attention somewhere to go: a project story, a service that fits, a fee the visitor can estimate, and guides that meet people at the start of their search rather than the end.
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