Build a useful content rhythm
Plan content around project milestones, services and the questions clients ask on the first call.
CONTENT & SOCIAL
Keep your work
in the conversation.
Content marketing for builders and architects: project stories, useful guides and a social rhythm that keeps the business visible between handovers.
What we focus on.
Tell the story behind the photos
Connect finished spaces with the decisions, people and expertise that made them happen.
Keep the portfolio current
Bring new work onto your website so prospective clients see what your business can do today.
WHO IT’S FOR
- Firms whose Instagram goes quiet for months between projects
- Builders and architects with a folder of finished projects and no time to write about them
- Practices that want to be found for their expertise, not just their name
- Anyone who has been sold “content” and received stock photos with captions
WHAT YOU GET
- A content plan built from the questions your clients actually ask
- Long-form guides written with your input, published on your site
- Project stories that explain the brief, the constraints and the result
- Social cut-downs of every guide and project for Instagram, Facebook and LinkedIn
- A monthly rhythm you can sustain, with an owner for every piece
- Quarterly review of what ranked, what got shared and what drove enquiries
How it
runs.
The first-call questions.
We collect the questions you answer on every first call and every site visit. That is the content plan.
Your expertise, our words.
A short conversation per piece, then a draft you review. Nothing published without your say-so.
Site first, social second.
Guides and project stories go on your website where they rank and get cut down for social where they get seen.
What worked.
Quarterly, we look at which pieces ranked, got shared and led to enquiries, then adjust.
PROOF
70%
of Invilla Architecture’s organic clicks now land on guides rather than the home page, led by Queenslander renovations, knock-down rebuild costs and natural light.
Read the Invilla case study ↗︎INVESTMENTScope and price agreed in writing before you commit
What it
costs.
Buy guides one at a time or on a monthly rhythm. Social is an add-on to content, not a standalone service.
- 1,000 to 1,500 words, researched
- A short interview with you for the expertise
- SEO structure, internal links and a share image
- Published on your site, ready for social
- Three guides or project stories a month
- Upload, on-page SEO and internal linking
- Content plan built from Search Console
- Quarterly review of what ranked and converted
- 8 to 12 posts across two platforms
- Cut-downs of every guide and project
- Scheduling and a monthly summary
- Your photography, our words
Guides compound: Invilla and Flascon now earn most of their organic traffic from pages like these.
Get a scoped quote ↗︎Questions about content & social.
How much of my time does this take?
Roughly an hour a month: a short call to capture your thinking on the next pieces and a read-through of drafts. We do the rest.
Will you post on social media for us?
We prepare the posts and can schedule them. Most clients prefer to keep site-progress photos and stories in-house and let us handle the guides and project stories. We agree the split up front.
Does this work for architects as well as builders?
Yes. The topics differ (design decisions, approvals, fee structures, site constraints) but the mechanism is identical: answer the questions people search for, on your own site, in your voice.
LET’S FIND YOUR STARTING POINT.
Clear scope.
No guesswork.
We review what is in place, agree the work, price and responsibilities in writing, then start.
Book a free strategy session ↗︎