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SELECTED WORK

Good work.
Properly presented.

Website rebuilds, search and content for a Brisbane architecture studio and a boutique builder. Each case study shows what was built, what changed month by month and where the numbers come from.

  • 3.3xOrganic clicks across two client sitesWithin twelve months, Search Console
  • 45 →︎ 12Average Google position, both sitesPage five to page one or two
  • 81Top-three Google rankings across both sitesAhrefs, September 2026
  • 273Citations in AI search answersChatGPT, Google AI, Perplexity, Gemini, Copilot. Ahrefs, September 2026
Hamptons-style residential project by Invilla Architecture

CASE STUDY / ARCHITECTURE

Invilla Architecture

From page four to page one, with the architecture out front.

Invilla designs award-winning custom homes across South East Queensland. Their website did not rank, did not explain the fixed-fee model and did not turn strong photography into briefed enquiries. Twelve months on, organic clicks are up 247% and the studio ranks in the top three for 44 search terms.

  • +247%Organic clicksAug 2025 to Aug 2026, Search Console
  • +224%Search impressionsSame twelve months, Search Console
Read the case study ↗︎Visit Invilla’s live site
Two-storey custom home with pool by Flascon Construction Group

CASE STUDY / CUSTOM BUILDING

Flascon Construction Group

A word-of-mouth builder, now found by the people with a block and a budget.

Flascon builds bespoke homes, knock-down rebuilds and duplexes across Brisbane. Before the rebuild the site drew almost no organic traffic at all. In its first full month after launch it averaged position 46.5; nine months later organic clicks are up 212%, impressions are up more than five times and the site ranks in the top three for 37 search terms, including “knock down rebuild brisbane cost”.

  • +212%Organic clicksFirst full month after launch (Nov 2025) to Aug 2026
  • +528%Search impressionsSame nine months, Search Console
Read the case study ↗︎Visit Flascon’s live site

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